Title: Marketing Proposal - Polkadot Insider - Twitter Media Site (August to September 2022)
Authors: Cris Nguyen - Founder and Business Development Manager of Polkadot Insider
Submission Date: August 17th
Polkadot Insider is a media site that supports projects on marketing to engage the Polkadot community. We are supporting blockchain solution projects in educating users as well as providing the most accurate information about the project through visualization to reach users more easily.
Our community includes supporters from different projects and so the benefit of working with us will help the project get new user bases.
We are aware of the importance of DeFi in the blockchain industry when they bring people power to own their rights and freedom in property. Above all, with the launch of more and more large and small projects, there will be many fraudulent projects that make a lot of investors lose everything.
With over 6 years of observational and research experience in the blockchain industry, following several prominent growth cycles, we know what project pain and fundamental investor behavior are like. And Moonwell can better reach the community through converting information into images as well as being able to reach other user files coming from many parties.
Definition stage of project on Polkadot Ecosystem
1. Pre-mainnet, including:
- Self Pre-Acquiring Community
- Onboard on Polkadot/Moonriver/Moonbeam ecosystem)
- Pre-acquiring community by partnership
2. Mainnet stage, including:
- IDO + external marketing to gain more holders
3. Post mainnet stage, including:
- Acquiring more users, holders by several contents to enhance trust and growth.
- Revenue protocol development, loyalty campaign.
Currently, there are many DeFi projects appearing on layer 1 blockchains such as Moonbeam and Moonriver. And from there, it is certain that Polkadot media houses (including Moonbeam, Moonriver) will not be able to do too many campaigns for each of the above construction projects, especially when each project will have a different specificity.
During this bearish season, we believe it’s time to build DeFi projects that can upgrade the blockchain industry’s monetary system. And we are the leading unit that can help projects convey useful messages through a variety of content formats.
Polkadot Insider’s accomplishment:
12K+ Twitters Followers
500K+ Monthly Tweet Impressions
120K+ Monthly Profile Visits
This is our page: https://twitter.com/PolkadotInsider
OUR CURRENT PARTNERS AND CLIENTS:
OUR MEDIA PARTNER:
- Produce graphics, content for Polkadot ecosystem (infographic material for guideline, metrics performance, follow up a lot of campaign)
- Generate 5-7 infographics per days
- Established core key member
- Gain lots of attentions from top tier projects on Polkadot Ecosystem
PROPOSAL FOR MOONWELL:
1. Project Information: we will introduce Moonwell via condensed infographics with full information. Ecosystem update is a monthly bonus in our work in the project information part. = 2 tasks
2. Thread: clear instruction for education about Moonwell is definitely needed for gaining more users. Or we can analyze why Moonwell is competitive. = 1 tasks
3. News: We support updating all the news of Moonwell on our page (feature guidelines, weekly recap, events, and partners news, flip news,…) = every news related to Moonwell (for a month)
4. Insightful analytic data: We create weekly on-chain data about Moonwell (highlight performance, exclusive feature mindmap for users, feature metrics, and others,…) (3 infographic/week) = 12 tasks.
5. AMA generation - there are two kinds of AMA we can host:
• AMA thread: we collect questions from the community through a giveaway and answers from Moonwell team then we make a thread on the Twitter page. Furthermore, the thread will live in the beginning with the presence of Moonwell’s team members.
• AMA call: same as above way, but the AMA call will be generated in Twitter Space.
The AMA will be permanently on Polkadot Insider page.
(You can choose 1) = 1 task
6. And lastly, we can retweet Moonwell’s all tweets (for a month)
7. All the infographic related to Moonwell will be generated in SPECIAL TEMPLATE (ACCORDING TO PROJECT’S VISION AND CONCEPT)
Total request: $3000 (for a month)
Moreover, we will use $100 to buy Moonwell and do a giveaway for the community to gain interaction and users for both sides.